Blog Design & Branding

styling out blog posts

Why Creating a Style Guide for Your Blog Is Important

By | Blog Design & Branding | No Comments

If you’ve been writing for a while, you’ve probably encountered content style guides, especially when producing material for others. A style guide often includes specifics such as desired content length, language and spelling preferences, how to handle symbols in text and whether to use the Oxford comma. However, you might not have thought of style guides associated with entire blogs.

Does your blog need one? Yes. Keep reading to learn what is a style guide and why it’s important. Read More

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How to Make Your Blog More Visually Appealing

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The graphics on your blog have a major impact on everything from bounce rate to conversions. Blog posts containing images are viewed 94 percent more than those without. There is an entire science to image placement and what size they should be. You are well aware that you need graphics for the overall aesthetic of your blog.

Figuring out how to make beautiful graphics that really grab the reader’s attention isn’t as easy. Most bloggers are not professional graphic designers. Coming up with images that are unique and to the point isn’t always an easy task.

Fortunately, there are a number of tools and things you can do that will make this process easier for you and won’t take up much of your time. Here are five ways to make your blog more visually appealing and the tools to help you get there: Read More

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What Should I Include in my Email Newsletters?

By | Blog Design & Branding, Promoting Your Blog | No Comments

So, you’ve decided to start a newsletter for your blog. Good call! Do you know what you’re going to put in it yet?

The content of your newsletter is crucial. If your content isn’t interesting and relevant to readers, they won’t stick around and almost certainly won’t recommend that friends sign up to your list. Since it’s so vital, deciding what to include can be daunting at first.

If you don’t know what you’re doing yet, though, don’t worry. Fortunately, it’s not as hard as it might seem to figure out what kind of content to include in your newsletter. Keep in mind, too, that if something doesn’t resonate with readers as much as you thought it would, just make changes to the structure as you go. Read More

How to Create an Awesome About Page for Your Blog

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Even if you’re an amazing writer, growing your following and your subscribers can be tricky.

One of the best ways to bring in new followers is to have an awesome “about me” page for your blog. This gives your new readers an idea of who you are and the kind of things you write about without having to leaf through pages and pages of blog posts.

If you haven’t updated your about page since MySpace was a thing, you’re in luck — we’ve taken the time to outline some step by step instructions to help you write the best about page ever. Read More

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How to Take Better Photos for Your Blog: Photo Tips for Bloggers

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The quality of your photos can make or break your blog. If you want to be successful as a blogger, sooner or later you are going to need to learn how to take better photos for your blog. That’s where these essential blogging photo tips come in!

Adding high-quality photos to your blog will catch readers’ eye and make them click on your link, your pin, your post, or however you promote yourself. It’ll keep them scrolling down for more, whether you write about a recipe you just made or a car you just test-drove. Hiring a professional photographer can be expensive, though, and your blog might not generate enough income right now to make it a good idea.

Fortunately, there are some easy ways to hold a professional-quality photoshoot on your own, even on the strictest budget. You aren’t limited to hiring a professional. You just have to get a little creative before you snap the lens.

Keep reading to learn how to take better photos for your blog! Read More