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Balancing Original Content with Sponsored and Guest Content

By | Writing Better Posts | No Comments

Regardless of the size and scope of your blog, you undoubtedly face periodic challenges associated with publishing content frequently enough and keeping readers engaged with topics they enjoy. You can especially relate to that if you have more than one blog or maintain an extremely busy schedule that makes it difficult to devote as much time as you’d like to a blog.

Fortunately, sponsored content and posts written by guest bloggers can fill the void. But then the question arises, how much of that material can you use without annoying readers who prefer original content? You can consider numerous things to reach an answer. Read More

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The 5 Things Every Blog Post Should Include

By | Writing Better Posts | No Comments

In the late nineties, blogs surfaced as a form of self-expression, and many platforms such as LiveJournal and Blogger allowed young people and mature folks to share their views.

You have probably noticed that many trends of the nineties have come back into popularity, trending on various posts around the blogosphere. Talk about full circle, right?

Blogs stuck around to mature as a vital component of expression, marketing and money making. They generate activity and buzz around a brand. For example, marketers with business blogs boost leads and traffic by 67 percent. With blogging, your brand is present to attract quality leads with continually updated posts.

Still, blogging isn’t a golden ticket to success for all who post. Here are five things every blog post should include to get on the road there. Read More

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Tips for Getting Out of a Blogging Rut and Relaunching Your Blog

By | Writing Better Posts | No Comments

For every brilliant creative rush, there’s an equally dismal and long rut bloggers fall into without fail — it makes you feel like a lazy failure. You’re not alone. Blogging ruts happen to the best of us.

Six months ago, I fell into a major blogging rut. On days when I wasn’t feeling the rush, I trusted I’d recover, and I made up for it at other moments when the creativity flowed. I’d write an extra post or two and schedule one for later in my editorial calendar — at least I’d attempt to sketch out the idea. Before long, the cursor kept blinking on the blank page. The periods between rushes extended, and I finally accepted that I had a serious case of writer’s block.

Remember the Little Blogging Train That Could? Probably not because it’s a thing I just made up, but the storybook adage applies to your blog: Think you can, and you will. Here’s how to climb your way back out and relaunch your blog more boldly and successfully than before. Read More

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5 Common First-Time Blogger Mistakes You Can Easily Avoid

By | Get Started Blogging | No Comments

You’ve decided to dive into the world of blogging for the first time. While you’ll learn about many different topics and connect with readers from around the world in this endeavor, you will also make early mistakes that could cause your blog to sink before it swims.

You don’t jump right into the pool without checking the temperature, right? Plus, you know, learning how to swim. In this post, we’ll get you floating before you sink. That’s not a fun way to learn for anyone, and a failed first blog is a significant de-motivator to move forward. Believe me, I know.

Here are five first-time mistakes many people make as a blogger, as well as how you can avoid them. Read More

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How to Use Lists to Your Advantage

By | Writing Better Posts | No Comments

Lists exist in your everyday to-dos and everywhere online. Some sites focus on serving up content solely through listicles, while others use lists within small sections of posts.

Lists are versatile, and that’s why they’re popular among bloggers and readers. Even as a small part of a post, lists make your content more impactful, accessible and actionable to a reader. Here’s how to make better lists and use those to your advantage as a blogger. Read More

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How to Make Your Blog More Visually Appealing

By | Blog Design & Branding | No Comments

The graphics on your blog have a major impact on everything from bounce rate to conversions. Blog posts containing images are viewed 94 percent more than those without. There is an entire science to image placement and what size they should be. You are well aware that you need graphics for the overall aesthetic of your blog.

Figuring out how to make beautiful graphics that really grab the reader’s attention isn’t as easy. Most bloggers are not professional graphic designers. Coming up with images that are unique and to the point isn’t always an easy task.

Fortunately, there are a number of tools and things you can do that will make this process easier for you and won’t take up much of your time. Here are five ways to make your blog more visually appealing and the tools to help you get there: Read More

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The Secret to Getting Hundreds of Shares on Your Blog Posts

By | Promoting Your Blog | No Comments

How do some bloggers achieve overnight success with thousands of shares hours after publishing their first post? It can’t all be honest, right?

You bite your lip, trying not to get overly spammy on your channels, but the button on your mouse risks getting worn into nothing as you keep pressing refresh. Come on shares! Somebody share the post already!

What do you do when your content is on point, but your readers are either superheroes with the power of invisibility or missing altogether? Is your theme coded with Green En-Kryptonite or something?

Jokes help for a solid minute, but beyond that — those shares matter. They tell you about how successful you are as a blogger, and I don’t know about you — but I definitely link that to my ego. A while back, my ego suffered badly as a result of low shares. High numbers didn’t matter. I just wanted those few hundred honest shares. Eventually, I put in the work and got them.

They say, “If you build it, they will come.” To that, I say “Ha!” Sure, they’ll come, read and move on. Good content keeps them lurking and hopefully subscribing, but sharing implies an organic and powerful connection you have with a reader.

When you see a share, you let out a little cheer. It rewards your ego and heart, but shares also show social proof and provide authority to other readers and brands that you’ve got your niche down. You know what to say, and you aren’t here to play!

If you’re running a bit low in the share category, don’t worry. Here are some tips to help. Read More

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What Should I Include in my Email Newsletters?

By | Blog Design & Branding, Promoting Your Blog | No Comments

So, you’ve decided to start a newsletter for your blog. Good call! Do you know what you’re going to put in it yet?

The content of your newsletter is crucial. If your content isn’t interesting and relevant to readers, they won’t stick around and almost certainly won’t recommend that friends sign up to your list. Since it’s so vital, deciding what to include can be daunting at first.

If you don’t know what you’re doing yet, though, don’t worry. Fortunately, it’s not as hard as it might seem to figure out what kind of content to include in your newsletter. Keep in mind, too, that if something doesn’t resonate with readers as much as you thought it would, just make changes to the structure as you go. Read More

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What to Understand About Taxes and Blogging

By | Make Money Blogging | No Comments

Many bloggers start as hobbyists and grow to operate a full-blown business, but filing taxes the first few times feels like trying to interpret Egyptian hieroglyphs. While an accountant is helpful as your business grows, you should know that it’s not as difficult to learn about filing your own taxes as you fear.

All you need is the right knowledge and an organized system to get started. Here’s what you should understand about taxes and blogging. Read More