If you’ve been blogging for a while, chances are you’ve started to wonder how you can work with brands. Maybe you view sponsored content as an easy way to add more content to your blog. Maybe you love being helpful to your audience by recommending products they’ll love. Or, maybe you are just looking to earn a little income from your blog. These are all great perks of partnering with companies for some of your content.
There are so many different ways bloggers can work with brands that it can be tricky to keep them all straight. From product reviews, to recipe development, to expert interviews, you can engage your audience with all kinds of branded content. But what are branded guest posts? And what is a “social media takeover”?
Here at Rainmaker Collective, we help place our Rainmakers with all of these types of opportunities! If you are interested in working with brands, apply to become a Rainmaker here.
1. Sponsored Posts & Product Reviews
I know, I know – “sponsored post” is a very vague term. In a general sense, a post is “sponsored” anytime you receive any kind of compensation to produce it. That could mean that you received money, a free product, or any other kind of tangible benefit for creating the post.
Generally, a sponsored post involves receiving a product and giving it an honest review. Often, you get to keep the item, but sometimes you need to send it back when you are done reviewing it.
Contests and giveaways can be very engaging for your audience, especially when the prize is something they really want! When brands partner with bloggers to run giveaways, they generally have a goal of building excitement around a product or a product launch, and earning traction on social media.
3. Recipe Development
Do you have a talent for cooking, baking, or mixology? Brands in the food, beverage, and kitchen supply industries love working with bloggers to create unique recipes that showcase their product.
4. DIY Project Creation
If you have a knack for crafting things with your hands, and are very good at photographing and explaining each step along the way, DIY project creation could be for you! Brands often work with bloggers to create DIY projects that use or take advantage of their products.
5. Video Creation
Video is one of the fastest growing forms of media on the web. If you are adept at creating slick YouTube videos, social media friendly videos, or even live streaming videos, brands looking for greater online presence will turn to you to help them reach new audiences.
6. Branded Content Promotion
Branded content promotion involves publishing and sharing content created by the brand. For example, you might help a brand share a video or an infographic with your audience.
7. Branded Guest Posts
A branded guest post is a blog post written by an expert at the company and hosted on your blog. It is usually how to or “insider’s guide” style content tapping into their advanced knowledge of a particular subject relevant to their business.
8. Expert Interviews
With an interview, you can tap into a company expert’s knowledge for the benefit and entertainment of your readers.
9. Affiliate Marketing
Affiliate marketing involves promoting specific products on your website and, generally, linking to them through a special link that is unique to your site. If one of your readers follows the link and makes a purchase, you receive a commission for sending that sale the brand’s way.
There are many large affiliate marketing networks, like Amazon Associates, ShareaSale, and Clickbank. Some companies also have private affiliate programs just for their own products.
10. Social Amplification
Social amplification is the spread of content through social media. If you have a highly-engaged social media presence on one or more platforms, a brand may work with you to promote a product, event, or sale.
11. Social Media Takeovers
Social media takeovers involve a brand handing the keys to one of their social platforms for the day to an influencer. That influencer’s most loyal fans will follow them over to the brand’s account to check out what they are posting. It is also beneficial for the influencer, who gains access to a potentially very different audience to their own.
12. Sidebar Advertising
Some brands like to purchase advertising space on related sites to their own, to keep their products and services top-of-mind for those readers.
13. Email Newsletter Advertising
Your email newsletter is one of the most valuable tools you have for reaching your audience. Brands recognize that value, and some purchase advertising space in bloggers’ newsletters.
As you can see, there are lots of ways to work with brands as a blogger. These opportunities can give you a boost to your social presence, in some cases, and also give you a chance to earn money for the great content you are producing.
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