Influencer marketing climbs as 50 percent of consumers say user-generated advertisements and content inspire them to purchase products and services more than traditional ads. And, 76 percent of consumers purchase products they see online and on social media.
They want honest opinions and stories of businesses and brands, and bloggers provide that content to them. Brands tap into influencer marketing potential by sponsoring posts, which bloggers publish to promote specific products or services.
As a small blog, you want to share your content and get paid for it. Posting sponsored content on your blog provides a variety of benefits, such as free products and merchandise, potential long-term partnerships with brands and recognition as an expert in your niche.
We realized some bloggers have trouble discovering sponsorship opportunities, so we created this guide to get your blog ready for sponsored posts and to help you find sponsorships.
How to Make Your Blog Ready for Sponsored Content
Before you seek sponsorship and sponsored posts, prepare your blog for new, elevated content. Follow these three steps to make your blog more attractive and ready for sponsored content.
Update Old Posts
Old content becomes fresh and relevant when you update it with new statistics, stories and comments. Plus, it shows you keep up-to-date with trends and take care of your site. Your audience will thank you because updates show you care about accurate information.
Refreshing keywords, descriptions and links also boost your ranking and visibility on Google. Reformatting posts for better readability and deleting comments improve visibility and user experience.
Optimize New Posts
The helpful tips to update old posts work for new posts, too. As you create new blogs, include these six actions to make them rank and stand out:
- Ranking Keywords. Select specific keywords that represent your content and will pop up when people search for it on Google.
- Shortening URLs. A succinct web address (URL) like www.blog.com is more memorable and easier to spell than www.myblogtitleislong.com.
- Writing Engaging Headlines. Grab the reader’s attention with your headline — it’s the first thing they see on your page.
- Incorporating Photos and Multimedia. Photos and videos supplement and break up content so that it is easier for users to read.
- Emphasizing Share Buttons. Utilizing share buttons and plugins so users can share your content with their followers and friends. It’s a great way to effortlessly expand your reach.
- Interacting With Users in the Comments. Connect to users in the comments to see what they like and don’t like about your content.
Create a Media Kit
A media kit includes everything a brand may need to know if they choose to work with you. They’re a fun way to package together all your skills and show them off at the same time.
When you create a media kit, include these seven essentials:
- Your introduction — who you are and what you bring to the blogging world.
- Blog description — what your blog covers.
- Blog features — what types of content you offer.
- Metrics and data — traffic, audience demographics, social media followers, engagements, comments and shares.
- Opportunities and policies — advertising options, product reviews and payments.
- Images — logos, banners, blog photos and bio headshots.
- Testimonials — visitor comments and emails.
How to Find Sponsored Post Opportunities
A small blog finds sponsorship opportunities through a variety of channels. Use these five strategies to help you find a sponsorship that’s right for you:
Reach Out to Brands on Social Media
When you find a brand to work with, grab their attention by engaging them on social media. Reach out to brands through:
- Tagging. When you create content, tag a brand you want to work with so it shows up in their mentions.
- Commenting. Provide feedback and comment on brand images to show your interest and loyalty.
- Sharing. Share a brand’s content to your audience to attract their attention and receive your own attention in return.
An active and public social media presence also makes you easy to find and contact.
Successful email pitches include:
- An intriguing subject line. A good subject line tells the brand what your email says and shows off your personality.
- Brief paragraphs. Introduce yourself and go into your pitch. Limit yourself to three or four sentences before saying what you will do for the brand. Then, thank them for their time and consideration.
- A signature. Provide additional contact information and links in your signature so the brand can easily contact you and visit your site. It’s also a place to reference present credentials.
Another tip — Reach out to brands on social media so your email has a better chance to register on their radars. If they already know you, they may listen to your pitch.
Proposals emphasize professionalism and show you spent time and effort strategizing how you will best represent the brand.
Before you submit a proposal to a brand, include these seven components:
- Who you are. Offer insight into your personality and why you want to work with them.
- Your blog’s strengths. Include performance metrics like followers, traffic and engagement.
- Your project or campaign proposal. Summarize and outline what you would like to do for the brand. Tell them how many posts you will produce, how long you wish to work with them and what you will include in your content.
- How your project will benefit the brand. Provide potential results and outcomes, which result from successful execution.
- Solutions to potential concerns. Identify potential risks and how you will mitigate them.
- Examples of previous work. Support any claims with references to the work on your blog.
- An organized layout. Format the proposal so it is easy to read with headings and subheadings.
Make a Hiring Page
Hiring pages offer insight into who you are and how well you mesh with a brand.
Databases and searches find jobs, but not every brand actively looks for candidates and filing applications takes time. A hiring page shows brands and companies you want to work with them.
Consider spending time on these five elements when creating a “Hire Me” page:
- Your headline. Just like a blog post, you want to get people to read your hiring page. Emphasize how a brand will benefit from working with you in your headline so they will have a reason to click on it.
- Your introduction. Take the first paragraph to elaborate on your headline and introduce yourself and what you are all about.
- Your skills. Cater your skills to what brands look for. Include social media skills, graphic design abilities and web design knowledge.
- Testimonials. Provide quotes and comments from users and visitors who enjoy and value your blog.
- Contact information. List your social media handles and email addresses.
Join an Influencer Network
Influencer networks like the Rainmaker Collective make partnering with brands and creating sponsored content easy.
Make a Splash With Sponsored Content
At the Rainmaker Collective, we match you with brands who share your interests and establish potential long-term partnerships with them for you. We take the stress out of contacting brands and negotiating deals and get you back to inspiring your audience and following your passion.
When you sign up and become a Rainmaker, you create content you love and earn a living.