Blog Design & Branding

How to Make Your Blog More Visually Appealing

By April 25, 2018 No Comments

The graphics on your blog have a major impact on everything from bounce rate to conversions. Blog posts containing images are viewed 94 percent more than those without. There is an entire science to image placement and what size they should be. You are well aware that you need graphics for the overall aesthetic of your blog.

Figuring out how to make beautiful graphics that really grab the reader’s attention isn’t as easy. Most bloggers are not professional graphic designers. Coming up with images that are unique and to the point isn’t always an easy task.

Fortunately, there are a number of tools and things you can do that will make this process easier for you and won’t take up much of your time. Here are five ways to make your blog more visually appealing and the tools to help you get there:

1. Bite-Sized Chunks

The typical reader skims over most of the words on your blog, reading only 20 to 28 percent of the actual words. That means your posts need to be easily digested. One of the best ways to do this is to write in bite-sized pieces, use bullet points and add visual elements to break up the text. Your paragraphs should be short. You should use headlines that can be scanned for the content the visitor wants.

2. Using Templates

One easy way to begin adding some professional looking graphics without having to learn or purchase expensive software is to utilize tools such as Canva. Canva.com offers templates to get you started in designing everything from an infographic to an e-book cover to social media memes. You can also purchase their stock photos and elements for around one dollar each.

Don’t be afraid to utilize the same images, but crop creatively to change the perspective or add elements to give it a different look. Create blog graphic templates that have various fonts and image sizing options. Filters can also give a new look to a previously used photo.

Try using image templates to create simple, high-quality graphics for your blog that you and your readers will love.

3. Use Personal Photos

Whenever possible, use personal photos rather than stock photos. One problem with using a stock photo is that it is available to every other blogger out there to purchase. This means that your site will not have unique content, and some other blogger in your same niche might use the same photo.

In one case study, a moving company replaced their stock photo with a more personal photo and saw an increase in confidence of 98 percent. When people entrust you with something in their lives, they want to know you are a real person they can trust.

4. Enhance Your Photos

With today’s advanced smartphone cameras, it is fairly easy to take decent photos, even for amateurs. If you’re a food blogger working on a recipe, place the food on a beautiful plate, add garnish and take it outside to the picnic tables for a few shots. Not only will you have something unique, but you’ll begin to take more creative photos with time.

Until you gain in your photo taking skills, however, there are some tools you can utilize that will improve the look of your camera. You can fix issues such as poor lighting or crop out things you don’t want in the photo. PicMonkey is one good one that has both free and premium features, but you can also use sites such as LunaPic.com and download free editing software such as GIMP.

5. Image Saturation

Consider adding an image every 75 to 100 words. In a look at blog posts with images, researchers found posts with that level of image saturation were shared twice as often as articles with fewer images and were shared 30 more times. For some sites, such as recipe sites, this level of image saturation is fairly simple, but other sites might have to work a bit harder by adding in infographics and a variety of graphic types.

Visual Appeal

The visual appeal of your blog does matter. We live in an image-driven society. People expect beautiful photos, videos and graphic elements that add to their overall understanding of a topic. Your visual content adds a lot of power to your words. Choose carefully, add your own flair and see how well your blog posts perform with the right mix of images and words.

Save these image tips to your blogging Pinterest board!

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