The loop. It’s that one concept artists strive for. Whether it be a singer, dancer, actor, musician or writer, the loop is what keeps them going. What is the loop? It’s that loop of getting your audience to come back. So many times, people will view your material once and never return to it — which helps in the short-term, but it doesn’t help sustain you.
The loop of getting people to come back to view your material is just one step you can take to improve your SEO. But how exactly do you do this, and what are the other steps involved?
You should note that some of these 10 tips focus on WordPress. However, some of them can also be used without it.
1. Add to Your Best Posts
To continue the idea from above, keep your best posts alive. It’s easy to forget about your popular posts if you churn out a lot of content. It’s also easy to forget that a particular post is popular for a reason and will probably continue to bring traffic to your site.
If people are still viewing your post, update it! Add some new information that will help contribute to the post. If you need to, add a personal touch to it. Maybe you can talk about how the post has affected people and helped them in one way or another.
2. Add Alternative Text to Your Images
Alternative text may seem like a small thing, but it’s not. It has an impact you can’t even begin to comprehend. First off, it helps viewers who may have eye trouble. The alternative text will be easier to read and can keep that viewer glued to your posts.
The alternative text is also important for the SEO aspect. These words and sentences are scanned when put through the rigors of SEO searching. It’s a hidden way to get your content noticed.
3. Use H2 and H3 Headers
H2 and H3 headings and subheadings follow HTML rules. HTML is the underlying code that helps create websites. When bots crawl through your post, using these H2 and H3 headings and subheadings will alert the bot that it’s important. If you simply bold words, the bot can’t distinguish these and doesn’t know the content is important.
4. Link Back to Related Posts
You’ve worked hard. It’s about time you show your viewers your body of work outside of the post they’re reading. When you link back to older posts you’ve written, you’re doing a couple of positive things for yourself.
First, you’re driving traffic back to older posts. That means you’re gathering views, and you’re building up a reputation and rapport between you and your audience. They now know you’ve done other work. The second positive thing is that your SEO gets bumped. If people are continually visiting these old posts, those keywords from the posts are being searched.
5. Add a Description to Your Category Pages
When you add a description to your category pages, you’re doing a wonderful thing for yourself. When you do this, you’re giving your archives more unique content — and more unique content leads to a variety of material, which will keep your audience interested in whatever you’ve written. It’ll also help rank in search engines, which is the goal of these tweaks.
6. Install Yoast SEO
makes it as user-friendly and SEO-friendly as possible. With a plugin such as Yoast, you’re guaranteed to make your blog a beautiful gem to look upon.
7. Use Summaries in Your Archives
You may be tempted to use full posts in your archives. After all, what could it hurt? Apparently, it hurts a lot. For starters, you get a faster page load time. And that’s a great thing to have if you want your viewers to feel convenience when they view your post.
You also dodge an unwritten law in blogging. If you use full posts, you can be flagged for loading up duplicate content. You don’t want this to happen, so use a summary. It won’t be flagged as duplicate content, and you’ll still give the viewer a glimpse of what you want them to know.
8. Use Short Post Slugs
This one is an exercise in practicality. In a URL, you have a bunch of words and numbers. But, you can make this URL simple by keeping your post slug short. The post “slug” is the name in the URL that tells the viewer what the page is about. Instead of using your entire title, use a target keyword.
Using a target keyword will do a couple of things for you. First, it will attract the attention of the viewer if it’s a topic they have searched for. Second, it keeps the URL scannable. The more scannable any portion of your post is, the better off you’ll be.
9. Set Permalinks to “Post Name”
It will, however, change all your URLs. Make sure you take this step early on. It’ll save you a bunch of time in the long run.
10. Don’t Overuse Tags
Tags are meant to repeatedly will end up hurting your posts.
Overusing the same tags ends up creating duplicate content. It creates a new archive post on WordPress, and you may even get flagged for having duplicate content. Use your tags sparingly. They can either accentuate your post or ruin your it.
Tweaking your blog posts to make them more SEO-friendly isn’t a hard endeavor. These simple tips can help improve your SEO and make your blogs more accessible. Put them to work for you — you won’t be disappointed.
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