Knowing how and where to use keywords can be confusing. Google seems to change the way it utilizes keywords on a consistent basis. Keyword stuffing and similar tactics simply don’t work. However, keywords are still useful
Google gets about 66,659 searches every second, but if you aren’t ranked near the top of the search engine results for a particular search phrase, those searches do you no good at all. If you want to grow your blog, figuring out which keywords your competitors are using and how you can create stronger content is a big step toward success.
What Is Keywords Everywhere?
Keywords Everywhere is a browser add-on that allows you to do simple keyword research. It is available for Chrome and Firefox users. The tool shows basic elements, such as search volume for a keyword, CPC and how much competition you’ll come up against trying to rank for that particular keyword.
Steps to Use Keywords Everywhere
Using Keywords Everywhere is fairly simple. Because the tool is added onto your browser capabilities, you don’t have to go to each competitor’s site, do research and then go to a third-party tool such as Google’s to research a keyword or phrase.
Instead, you simply go to the competitor site and click on the round icon with a black background and red letter “K.” This then allows you to analyze the site you are on and learn keyword information that helps grow your business.
Types of Information
Keywords Everywhere provides you with a variety of information. Once you are on your competitor’s site, click on that icon in the upper right of your browser tray. You will then be given several options, but the one you want is “analyze this page.” Once you click on that option, you’ll be taken to a pop-up screen that shows:
- What the keyword is and where it is found — headers, title, text, etc.
- The density of the keyword on the page
- The monthly search volume for the keyword
- Cost per click (CPC)
- Competition for that keyword
Taking a look at all these factors together allows you to figure out which keywords have low competition and high CPC. At the same time, you can see what the density is for the keyword on a competitor’s site and make sure you match or beat that goal, although you also want to create natural keyword usage on a page. Google is onto tricks trying to game the system. Quality should always win over quantity.
General Keyword Searches
There are times when you want to do some keyword analysis outside of what your competitors are doing. Keywords Everywhere can help with this, as well. Simply go to Google, type in your keyword or keyword phrase, and hit enter.
Now, look up at the search bar where your phrase appears. Just under that, you’ll be given the search volume, CPC and competition for that keyword. This is particularly helpful for those looking for topics to write on or content that will add value to a website. There is also a little keg icon next to the competition factor. Click on the red keg and you’re taken to “Keyword Keg.”
Keyword Keg shows you related search terms and what the ranking factors are for that term. It will show you the best search term first, according to volume, CPC and whether it is trending. Then, you can work your way down the list to find the keyword phrase that works best for you.
You can also use Keyword Keg with Yahoo search engine and with Amazon. It may work with others, depending upon their compatibility with the plugin.
Is It Worth it to Download Keywords Everywhere?
Keywords Everywhere is a free plugin, so it won’t cost you anything other than your time to download this extension. During the tests we ran, there was no notable slowing of browsing functionality or systems from adding this plugin. It does not seem to pull on system resources much at all.
If you’re new to keywords and researching them, this is a simple tool that will give you the basic information you need to analyze different phrases. The plugin offers a lot of useful information without any cost attached, so it is definitely worth trying out.
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