To drive higher conversions and better marketing, install a landing page on your blog. Some blogs use homepages and other content pages cluttered with information as landing pages, which is not best practice. A landing page is to exist apart from the home page and other site pages and its purpose is to promote your content, grow your email list and convert new visitors into subscribers.
In this post, we’ll show you what a landing page is, why it’s valuable and how you can set up a successful one for your blog.
What Is a Landing Page?
A landing page is a page on your blog where users land after they click on a link from another source. The other source could be an ad, social media referral or links from other sites and people. It typically has one purpose, whether it offers information about a product or service or provides a call to action to receive a product or service.
It could be your site’s welcome page or a download or subscriber page for content and freebies. And, they usually have buttons or forms, which users fill out in exchange for exclusive content.
How Does a Landing Page Help Your Blog?
Whether you promote your blog posts or a particular product, landing pages help your blog and increase subscribers.
According to research, landing pages offer a 50 percent conversion lift in email marketing.
They also guide visitors to conversions and transform new users into subscribers. When a landing page provides a few options for users — whether it’s the choice to read a blog, continue onto the home page or join a sign-up list for exclusive content — users will choose one of those options.
How Do You Create a Successful Landing Page?
Follow these eight simple steps to create an awesome landing page for your blog.
Create an Intriguing Headline
The headline is the first thing visitors see and convinces them to stick around and see what your blog has to offer. It should appeal to the user’s emotions and serve in solving a problem or answering a question.
If users follow an ad for a coupon code for 25 percent off, your landing page reflects the same message. If visitors want a guide to healthy grocery shopping, your landing page reinforces the resource in bold text.
Remove Site Clutter
Clean and simple landing pages, which aren’t cluttered with links and navigation toolbars, convert 28 percent of users because they don’t offer an immediate way to ignore your welcome. And, they don’t overwhelm the new visitor with a lot of information all at once.
Landing pages with concise, beneficial information and calls to action also generate greater leads. Plus, minimalist aesthetic designs make your brand stand out.
Provide a Call to Action
When you give users the two options — to either continue on to your site or opt-in to the promoted content — accompany it with a persuasive call to action.
Use enthusiastic and exciting language like “Begin Your Journey” or “Change Your Life,” instead of “Submit” or “Click Here.” Strong calls to action equal greater conversions.
Make It the User’s
In a test comparing “my” and “you” in calls to action, using “my” showed 90 percent conversion with “you” converting about 25 percent less.
“My” implies the user already has what you offer them and all they have to do is reach out and take it. The one word instantly connects the user with your product or service and makes them more comfortable and willing to sign on.
Use Bright Colors
Bright colors grab the eye and capture user attention. Boost conversion rates by as much as 21 percent when you change the color of your call to action buttons.
Add Credibility and Trust
Testimonials, statistics and certificates establish greater trust between your brand and the user. Add them as support to the bottom of your page to reinforce your credibility.
Make Your Page Mobile
Since 28 percent of total web traffic is mobile, a page that translates its formatting from large to small screens is essential.
Similar to a website, your mobile site should be easy to navigate, load and share. To make your page mobile:
- Keep your design and information minimal for readability and faster load time.
- Reformat your images for the smaller screen.
- Stay true to your brand with similar fonts and colors.
- Make it easy to share its content on social media with easy link capabilities.
Test Your Landing Page
Results and conversions take patience and testing.
The most common way to test for effective web design is A/B testing. It will compare the two versions of your landing page with your single variation and show you which version is better and why. Use A/B testing for singular changes like headlines, copy length, design and color. Track each change you make and record which responses correlate with higher results.
You can also test with multivariate, which allows you to test multiple changes at once. If your site already receives high traffic, multivariate testing may be more effective and less time-consuming.
Landing Your Page
Landing pages provide an enjoyable user experience and measurable results. When you create a landing page and give the visitor what they need, you benefit from increased conversions and user satisfaction.
With this post as your guide, you have the information and knowledge to create your own successful landing page and convert your new users into lifelong subscribers
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