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How to Multiply Your Most Popular Content

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With over 400 million blogs existing across multiple platforms, you want to know how to stand out. One way to increase your reach and audience — multiply your most popular content. Some bloggers find it difficult to know how to find their top performing posts and then use them to generate new ideas and better results.

In this post, we will show you how to identify your most popular content, use it to generate new ideas, re-purpose it to perform better and offer ideas on how to share it to reach more people.

How Do You Identify Popular Content?

Analyze your blog’s statistics to identify your most popular content. Whether you have Google Analytics or another data collector, they gather information on your site, which shows your top performing posts, how long people stay on your site, who links to you and much more.

One of the best metrics to use is post traffic. To see which posts perform the best in Google Analytics, select Post Behavior > Site Content > All Pages. Customize the data range to show you which posts generated the highest engagement or clicks during a certain time. Traffic identifies what your audience likes and gives you data on which topics they want to see more of or which style of posts they prefer.

Also set parameters for categories, which show you the top performing posts within each category.

Another metric to look at is popular keywords. To find keyword data, select Acquisition > Search engine optimization > Queries. Search engine optimization (SEO) shows how well your post ranks on search engines with keywords. Knowing your top keywords shows what your audience is searching for and helps you craft new titles and descriptions for your posts so they receive higher rankings.

Links also contribute to SEO and site traffic. Acquisition > All traffic > Referrals shows you who links to your site and how your audience finds you. Use links and referrals to focus where you publish and market your content.

Utilize analytics within your social media accounts as well through business accounts and page analytics. Each one has their own and are easy to find:

  • Facebook. Navigate to Page Insights > Posts to see which posts receive the most impressions, clicks and engagements.
  • Instagram. Navigate to Insights to view impressions, likes, comments and audience.
  • Twitter. Navigate to Analytics where you find tweet impressions and engagement rates for the month and download a spreadsheet for a custom date range of data.
  • Pinterest. Navigate to Analytics for reach and impressions.

How Do You Generate New Ideas from Old Content?

Once you have analytics and data on your most popular content, use your findings. Here are ways to use your old content:

1. Templates

If one style of posts — listicle, Q&A or article formatting — attracts the biggest audience, use it as a template for your new ones. Templates take the confusion out of formatting posts and organizing information.

For example, if your audience prefers posts with numbered lists and pictures, use the listicle format.

2. Topics

Use old posts and topics to generate new topics. If a particular section of a post generated more interest and multiple comments, base a new post around the topic. For example, if you wrote a popular post about exercise, write a post covering the topic in-depth.

Or, research which topics and posts people continually search for online. Find what other bloggers post about and offer your own take on those subjects.

Another good place to look for topics is on Google. If you have a blog post that receives a high amount of traffic, search for the topic on Google. Go to the “People also ask” section to see if there are any related topics that you could write about. After, go to the bottom of the search results page to the “Searches related” to section. Are there any topics here you could write about?


Finally, use your popular content to crowdsource your research efforts. Dip into the comments section to interact with your readers and ask them what content they want to see more of. Also, ask them what they love about your content and blog.

How Do You Repurpose Old Content?

Once you identify your popular content, repurpose it for multiple audiences and a wider reach. Below are three ways you can generate more traffic for old content:

1. Make a Video Version

According to reports, 46 percent of video viewers watch until the end, 59 percent of those viewers watch entire videos when content is around 90 seconds.

Video gives your audience another way to consume your content, which is easier and quicker than reading your whole post. In your video, stick to the main points and what the reader needs to know from your original content.

Also, inject some personality into your video. Presenting on camera or speaking for a voice-over and providing engaging visuals shows your audience you’re authentic and genuine. Plus, it shows your content in action, which better relates and demonstrates to your audience how useful your content is for them.

2. Dive into a Topic with a Podcast

Statistics found 55 percent of visitors will read a blog post for 15 seconds or less before moving on. So, instead of diving deep into a topic with blog posts, use podcasts.

Podcasts are great because you listen to them on-the-go, in the car or during free time. They also connect with you through your voice speaking to them, like a conversation with a friend.

3. Create an Infographic

Infographics break your content down to the main points and statistics with multiple images in one graphic. Share the infographic across social media platforms, where everyone can download and share it.

4. Add Content

If there are any questions related to the topic that you have not already addressed, you could expand upon the topic and write more content to answer those unanswered questions. You can get a good idea of what questions people have related to the topic from Google’s “People Also Ask” section mentioned above. Additionally, Google prefers 2000 words to a page, so to see your blog post rank higher in search results, consider adding at least 2000 words to the page.  

How Do You Post Across Platforms?

Statistics show about 2.77 billion people use social media, which accounts for over 70 percent of total internet use. Posting your blog to your social media accounts is a great way to expand your audience and reach.

Use these four elements to post your content across platforms:

1. Sharing

Once you write your content, share it to your social media accounts. From there, share it to groups, post it on personal or business pages and increase its visibility through utilizing popular hashtags.

2. Custom Graphics

Create custom graphics so your audience can share them and your content across multiple social media platforms. The more graphics you have within a post, the more images to use when you share content.

When adding graphics to your posts, know the dimensions for each social network:

  • Facebook: 940 x 788 pixels
  • Instagram: 1080 x 1080 pixels
  • Twitter: 1024 x 512 pixels
  • Pinterest: 735 x 1102 pixels

3. Custom Descriptions

For each platform and post, customize your snippet and description. Use information from the blog to get your audience’s attention. Examples include:

  • Statistics
  • Individual points
  • Short anecdotes
  • Content summaries

Each time you share content, use different description to make it feel fresh.

4. Schedules and Calendars

Schedule when and how you’ll share and distribute new and old content using a calendar. A calendar keeps you organized as you plan your posts, graphics and descriptions. Plus, they track how often you share content and what you share.

When creating a calendar, select the tools that work for you.

Journals let you jot down ideas, paste pictures for inspiration, outline posts and draw out a calendar with dates and times for each – all in one place.

Google sheets and spreadsheets let you add active links to include, organize content with bullet points and label content with colors.

Content management tools keep your accounts in one place and automate the posting process for you, but they’re an investment.

Make Your Content Rain

At the Rainmaker Collective, we make blogging easy by taking the stress out of analyzing performance metrics. Once you accept your mission as a Rainmaker, we help you construct a timeline and schedule for each project. Then, when you complete a mission, we collect data and analyze the success of the campaign for you to show your progress.

When you sign up and become a Rainmaker, you get back to following your passion.

Are you ready to get paid to create inspiring content? Don’t wait. Join today.

How to Make Your Sponsored Posts More Successful

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Person typing on computer29 percent of consumers say traditional banner ads and pop-ups distract and ruin the user experience and advertising agencies are catching on. Advertising strategies have been shifting to a more personal approach. Influencer marketing is a huge part of the shift.

We’re here to help those influencers (you) make sponsored posts successful through optimizing them for user experience and for search engines. Doing both will help boost your performance metrics and conversion metrics.
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image of computer and coffee with open notebook
With influencer marketing taking the internet by storm, brands and business want to work with influencers who write compelling content and improve their user experience.

Sponsored content generates a lot of engagement and benefits businesses in more ways than one — increased reach, successful brand partnerships, extra income and happy readers. Research shows sponsored content boosts a website’s and brand’s credibility by 33 percent and improves the user experience when content is accurate, trustworthy and relevant.

But how do you tell if your content will succeed? We wrote this post to tell you how much money you can make with your sponsored content and the 10 elements to include in your content to make it strong and engaging every time.
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You’ve chosen several topics and angles, picked a content management platform and used your social media profiles to spread the word about how you’re entering the blogging world soon. What’s left? Making sure you know the basics about legal concerns that could arise when you’re a blogger.

Please Note: We are not lawyers and this is not legal advice! Just some things to consider learning more about and looking into as your blog grows. Read More

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You’ve decided to dive into the world of blogging for the first time. While you’ll learn about many different topics and connect with readers from around the world in this endeavor, you will also make early mistakes that could cause your blog to sink before it swims.

You don’t jump right into the pool without checking the temperature, right? Plus, you know, learning how to swim. In this post, we’ll get you floating before you sink. That’s not a fun way to learn for anyone, and a failed first blog is a significant de-motivator to move forward. Believe me, I know.

Here are five first-time mistakes many people make as a blogger, as well as how you can avoid them. Read More

Building a Blogging Morning Routine

Building a Blogging Morning Routine

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When you’re working hard at building your blog, it can feel like an all-day job. You’re constantly thinking about what posts you’re going to write and how you’re going to schedule them out, not to mention worrying about marketing your blog across various social media platforms. Blogging can take more work than you might have originally expected, but that doesn’t mean life stops to make time for you.

You still have to go to that full-time job or take care of your kids. Whatever took up the bulk of your day before you started blogging likely hasn’t gone away and won’t anytime soon. So how are you supposed to finish everything you’d normally complete in a day while also running your blog?

If people were asked the question, “When do you have the most free time?” the answer would probably be at night. Everyone works differently, but if your free time is at night, you’re going to get less done in that time period because you’ll be exhausted from what you’ve done during the day. That’s why you should seriously consider building a morning routine for your blogging life, and here are some easy steps to show you how to do that. Read More

How to Choose a Niche: The Importance of Defining a Blog Niche

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One of the first questions people ask when you tell them that you’re a blogger is, “What do you write about?” For many, the excited, honest answer is that you write about whatever you want! That can be a great joy that comes from blogging. You can speak your mind and get feedback and communication with people who are interested in the same things you are.

But that same joy can cause a big problem — there’s a difference between blogging and journaling, especially if your goal is to gain readers and make money. If you post most often about what you cook, that’s what users will visit your site to read about, not the occasional rants about your immediate ant problem in your kitchen or how you didn’t get to go to the pool today like you thought you would.

If you’re about to start a blog or just started recently, you’re in the perfect position to consider what niche your writing falls into. Figuring this out is essential to having a successful blog, because readers will grow if you stay consistent with a topic they’re interested in, and that’s not the only benefit. Keep reading to learn how to choose a niche for your blog. Read More