Blogging is an important part of any online marketing strategy. Not only does it allow you to build trust with your target audience and upload new content online, but it also can help search engine crawlers find your website and promote it through relevant searches. Unfortunately, creating a high-quality blog post can take some time.
You don’t need to waste days creating one blog post. If you approach the task with the right outlook and plan, you can get a high-quality blog post completed in a matter of a few hours. Not only can you get more done, but you can also improve the quality of your posts to attract even more attention.
If you’re tired of wasting days creating one mediocre blog post, here is a strategy you can use to write better blog posts in less time.
Separate Topic Brainstorming from Writing
One of the biggest struggles of creating a new blog post is knowing what you’re going to talk about. In order to reduce the amount of time you waste trying to come up with a new topic on the spot, sit down every few weeks to outline some blog ideas you’d like to cover. Add to this list whenever you have a new idea or inspiration. This separates the process of brainstorming from the creation of the actual content.
Spending an hour or two drafting topic ideas ahead of time can prevent you from getting writers’ block when the time comes to get working. This can make your blog writing time more efficient and productive.
Start with an Outline
Writing an outline adds an extra stop to your blog creation, but it can actually save you time. When you create an overview of the topics you’d like to cover in your post, you’ll know exactly what you need to hit on when creating your first draft.
Use your outline to link a stream of thoughts you want to be sure to include. Depending on your writing style, topic and length of the article, this means your outlines may vary dramatically. Work with a framework that improves your productivity.
You can even go so far as to create a blog post formula that you come back to every time you start to draft a new blog post. I like this blog post formula shared by John O’Nolan on the Ghost blog:
- Introduction of the thing
- Value of the thing
- The THING
- Case study of the thing
Make a Quick First Draft of Your Introduction
You want the introduction of your post to be as strong as possible, but it can be easy to get stuck on the wording of your first few sentences. If you’re spending too much time on the introduction of your post, you’re wasting precious time you could be writing.
To help yourself get started, breeze through your introduction quickly. Touch on some of the points you’d like to address, but don’t worry too much about the details. After you’ve written the rest of your post, you can come back and rewrite the introduction to better fit your needs.
Use a Pomodoro Timer
A Pomodoro timer, also known as a tomato timer, is used for a technique where you stay focused on one task for the entire duration of the timer. In the traditional Pomodoro timer technique, you would set your timer for 25 minutes. Once that time is up, you take a five-minute break, then work for another 25 minutes.
These short bursts of work will allow you to stay focused on writing your blog post. Because you only need to stay focused for a short period of time, you won’t find yourself getting distracted easily. You can work hard for that 25 minutes, ensuring you’re being efficient the entire time you’re writing the post.
Edit at the End
If you’re trying to edit as you write, you may get caught up with little details that can be distracting. You’ll find yourself spending too much time line editing, trying to make sure everything sounds perfect. While this is important for your blog post, you don’t want to waste too much time in the editing process.
Waiting until the end to edit your post can actually save time because it allows your words and thoughts to flow. When you’re not stopping every few seconds to rewrite a paragraph or edit a section, you can get through the first draft quickly. Then, you can go back to the beginning to edit through and make the changes you need.
When it comes time to write a blog post, you want to sit down and get it done. If you’re wasting too much time on the small details, it can take you days to create just one post. While you don’t want to rush through the blog creation process, you also want to ensure you’re working quickly and efficiently.
These five tips can help you create awesome blog posts in less time. As you work to adjust your blog writing process, create some strategies of your own that help you work better. When you continue to work toward being as efficient as possible, you’ll create great blog posts without wasting time.
Save these tips to your blogging Pinterest board!