How do some bloggers achieve overnight success with thousands of shares hours after publishing their first post? It can’t all be honest, right?
You bite your lip, trying not to get overly spammy on your channels, but the button on your mouse risks getting worn into nothing as you keep pressing refresh. Come on shares! Somebody share the post already!
What do you do when your content is on point, but your readers are either superheroes with the power of invisibility or missing altogether? Is your theme coded with Green En-Kryptonite or something?
Jokes help for a solid minute, but beyond that — those shares matter. They tell you about how successful you are as a blogger, and I don’t know about you — but I definitely link that to my ego. A while back, my ego suffered badly as a result of low shares. High numbers didn’t matter. I just wanted those few hundred honest shares. Eventually, I put in the work and got them.
They say, “If you build it, they will come.” To that, I say “Ha!” Sure, they’ll come, read and move on. Good content keeps them lurking and hopefully subscribing, but sharing implies an organic and powerful connection you have with a reader.
When you see a share, you let out a little cheer. It rewards your ego and heart, but shares also show social proof and provide authority to other readers and brands that you’ve got your niche down. You know what to say, and you aren’t here to play!
If you’re running a bit low in the share category, don’t worry. Here are some tips to help. Read More