Opt-ins and pop-ups are both site features that could grow your email list, increase conversions, boost traffic and more. However, although you may know about the benefits of both of them, it’s often hard to figure out where to insert opt-ins and pop-ups to get the best results while being minimally disruptive.
Put Opt-Ins in the Header and Footer
Established bloggers agree the header and footer are two of the best places to include opt-in forms. By putting them in both places, you capture the interest of different people in your audience. A form that lives in the header stays visible without making people scroll, so it’s hard to miss.
Alternatively, an opt-in you add to the footer could help you have a good impression on visitors. Consider a form people can fill out to get a free e-book, checklist or another type of complementary content. Pick the material strategically by relating it to the content in the associated blog post. Then, it’s easier to use the blog to help establish yourself as an authority figure that has a lot to offer.
Add a Pop-Up Slightly More Than Halfway Down the Page
As the name suggests, scroll pop-ups appear when visitors scroll to certain points on a blog’s page. Statistics indicate you could get great results by setting a scroll pop-up to show when readers get 60% of the way down the page.
By displaying one earlier than that, you risk annoying readers who are trying to get engrossed in the post. However, when the opt-in appears just after people reach the halfway point, you’ve hopefully given them enough content to digest that proves you offer worthwhile material that matters to people and genuinely interests them.
Consider Picking a Floating Opt-In That Follows the Visitor
You may be particularly concerned about striking a balance between making your opt-in obvious enough to encourage engagement but not causing it to stand out so much that individuals become distracted while reading the post.
It’s important to become familiar with the various kinds of opt-ins and their pros and cons. While researching those things, you’ll probably come across information about floating bars. They usually sit at the top or bottom of a page. However, you can also choose this opt-in and make it follow people as they scroll.
With this approach, the likelihood goes down that individuals might not see the form. Keep in mind, though, if you only add this opt-in to posts, it may not be the best way to appeal to new readers who aren’t ready to get absorbed in individual pieces of content. Think about putting a floating, moving opt-in on your blog’s main page, too, because first-time visitors will see it.
Depend on a Timed Full-Screen Pop-Up to Catch People Before They Leave
Pop-ups often got a bad rap for taking away from user experiences and making people so frustrated that their only priority is to close the pop-up. They never thought of providing their details. However, there are various ways to incorporate pop-ups into your site and not make individuals upset.
In some cases, you may wait to introduce a pop-up until people are about to navigate away from your blog. Think about triggering a full-screen pop-up when readers reach the end of a post or if they start moving their cursors to close the website window. When doing that, make sure to include a short block of text that describes the benefits to a user who provides an email or other contact details.
Include the Opt-In on Your Sidebar
A blog’s sidebar is another excellent place to include an opt-in. Remain mindful of aspects such as the color, size and placement, though. If the opt-in blends in with the site’s background or isn’t large enough, people could easily miss it. Also, putting the opt-in too far down on the page may discourage conversions by causing individuals to scroll past it.
Create Value for Your Readers
Although the location of opt-ins and pop-ups is crucial, you also need to use both of them to answer the “What’s in it for me?” question that blog viewers invariably ask. When discussing the full-screen pop-up that appears just before people click away from your blog, you learned to tell readers why they should provide the information you want.
The reason why that’s necessary is that people won’t usually give information without knowing what they’ll get in return. You could mention how signing up for an email list lets readers know as soon as you publish new posts. Alternatively, an opt-in that delivers bonus content gives people access to relevant content, and you can remind them of that by using text that encourages the desired action.
Conduct A/B Tests
After reading about all these possible places to put opt-ins and pop-ups on your blog, you might be feeling a little unsure about which ones make the most sense for your readers. One of the ways to determine that is to carry out A/B tests.
They let you isolate the effects of various, small changes. A/B tests are especially helpful because they illustrate how numerous things can work together to cause reactions from users.
Remember, if you change the position of a pop-up or opt-in on your site, there’s no need to stick with it if it turns out the placement isn’t as effective as you imagined. Although the suggestions above represent some of the best practices for increasing user engagement on your blog, the choices that work best for you may depend largely on specific reader behaviors that are prevalent on your website.
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